Today I took a brief break from my preliminary task to have a look at 'Maslow's Hierachy of Needs'. This is quite simply a theory first proposed by Abraham Maslow, and American physcologist. His hierarchy is usually shown in a pyramid, with basic fundimental life issues shown at the bottom and 'self-actualisation' at the top. 'Self-actualisation' is a term commonly used in physcology, it is used to describe the 'motive to realise one's true potential'.
As you can see, the needs associated with 'self-actualisation' are needs to do with skills or intellegence.
The idea behind this pyramid is that you can't have fulfilled a need unless the block below has been fulfilled, for example, you can't be safe unless you have all of you physiological needs, or you can't be creative if you don't have confidence.
When you add media, particularly magazines into this equation, it becomes clear that the purpose of the content in magazines is to add something to us, be it intellegence, or from the self-actualisation block, morality or acceptance of facts.
The idea behind this pyramid is that you can't have fulfilled a need unless the block below has been fulfilled, for example, you can't be safe unless you have all of you physiological needs, or you can't be creative if you don't have confidence.
When you add media, particularly magazines into this equation, it becomes clear that the purpose of the content in magazines is to add something to us, be it intellegence, or from the self-actualisation block, morality or acceptance of facts.
No comments:
Post a Comment